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Curriculum Vitae

Education

2006
Habilitation, University of Basel, Switzerland

1999
Ph.D., University of Münster, Germany

1996
Diploma (Psychology), University of Münster, Germany

Professional Positions

since 2010
Professor, University of Vienna, Austria

2008-2010
Professor, Zeppelin University, Germany

2003-2007
Assistant Professor, University of Basel, Switzerland

2004
Guest Lecturer, University of Freiburg, Switzerland

2000-2003
Assistant Professor, University of Münster, Germany

1997-1999
Research Associate, University of Trier, Germany

1996-1997
Psychologist, University of Cologne, Germany

1992-1996
Tutor, University of Münster, Germany

Reviewing

Appetite
Applied Psychology: An International Review
British Journal of Management
Cognition and Emotion
Cultural Diversity and Ethnic Minority Psychology
European Journal of Developmental Psychology
European Journal of Marketing
European Journal of Social Psychology
Group Processes and Intergroup Relations
International Journal of Intercultural Relations (Consulting Editor)
International Journal of Research in Marketing
Journal of Applied Social Psychology
Journal of Business Research
Journal of Consumer Affairs
Journal of Consumer Marketing
Journal of Consumer Policy
Journal of Consumer Psychology
Journal of Cross-Cultural Psychology
Journal of Economic Psychology (Special Issue Editor)
Journal of Experimental Social Psychology
Journal of Marketing Management
Journal of Multilingual and Multicultural Development
Journal of Psychology
Marketing Letters
Motivation and Emotion
Organizational Behavior and Human Decision Processes
Personality and Social Psychology Bulletin
PlosOne
Psychological Reports
Schmalenbach's Business Review
Social Cognition
Social Psychology
Swiss Journal of Psychology
Werbeforschung & Praxis
Zeitschrift für Sozialpsychologie (continued as Social Psychology)

Alexander von Humboldt Foundation
German Research Foundation (DFG)
Economic and Social Research Council (ESRC, UK)
Fonds zur Förderung der wissenschaftlichen Forschung (FWF, Austria)
National Science Foundation (USA)
Österreichische Nationalbank

Society for Consumer Psychology (Dissertation Award)

Conference Commitees

2015 European Conference on Eye Movements (ECEM) (Conference Co-Chair)

2014 Conference of the Austrian Association of Psychology (Conference Organizer)

2011 Winter Conference of the Society of Consumer Psychology (Member of the Program Commitee: Symposium Proposals)

2009 Academy of Marketing Science - Annual Conference (Consumer Behavior Track - Assistant Chairman)

Memberships

Association for Consumer Research
Association for Psychological Science
Deutsche Gesellschaft für Psychologie
European Association of Experimental Social Psychology
Society for Consumer Psychology
Society of Personality and Social Psychology

 Research Interests

Economic Psychology:
Consumer Behavior, Brand Management

Social Psychology:
Intergroup Relations, Prejudice, Discrimination, Acculturation,
Social Cognition

Grants

2018-2021
"Navigating Brand Preference through Consumers' Stereotypes", Austrian Science Foundation (FWF, I 3727)

2014-2018
"Explicit and Implict Country Stereotypes of Consumers", Austrian Science Foundation (FWF, P 26740)

2012-2015
"Mobility and Aging", Gesamtverband der deutschen Versicherer

2011-2014
"Impulse Purchases and Overspending: The Role of Shopping Orientations and Consumer Information Processing", European Union
Role: Coordinator

2010-2013
"Regulatory Focus and Regret: The Influence on Decision Making in Economic and Social Contexts"
German Research Foundation, DFG (FL 365/3-1)

2009-2010
"Sustainability"
Serviceplan GmbH, Munich (Germany)

2010
"Developement of a Measure of Approach Predispositions"
decode Marketingberatung GmbH, Hamburg (Germany)

2007-2010
"Regulatory Focus and Consumer Behavior (2)"
Swiss Science Foundation (100014-117989)

2005-2007
"Regulatory Focus and Consumer Behavior (1)"
Swiss Science Foundation (100013-108061)

2003-2009
"Brand Management"
Henkel KGaA, Düsseldorf (Germany)

2001-2004
„Prejudice and Social Behavior: The Role of Associative Processing Mechanisms“
German Research Foundation, DFG (FL-365/1-1)

2002-2003
"The Relevance of Promotion and Prevention Motives in Advertising for Insurances"
Westfälische Provinzial Versicherungs AG, Münster (Germany)
(insurance company)

1998
„Implicit Measurement of Cognitive Representations“
Research Grant of the University of Trier
(Project Manager: Herbert Bless)

Scholarships

1998-1999
"Interaction between Different Cultures"
Scholarship for Dissertation
Studienstiftung des Deutschen Volkes

1994-1996
Studienstiftung des Deutschen Volkes

Teaching activities

Consumer Psychology, Brand Management, Social Psychology, Attitudes, Methods of Experimental Psychology

Website

www.werbepsychologie-online.com

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