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Publications

Selected manuscripts are available for download. Because of copyright reasons you need a user name and a password for some manuscripts. The user name is guest.

Please send Professor FLORACK an email for the password.

 

Books

Florack, A., Scarabis. M., & Primosch, E. (Hrsg.) (2007). Psychologie der Markenführung [Psychology of brand management]. München: Vahlen. More Information

Blanz, M., Florack, A., & Piontkowski, U. (Hrsg.) (2014). Kommunikation: Eine interdisziplinäre Einführung. Kohlhammer: Stuttgart. More Information

 

Special Issue (Journal of Economic Psychology)

Florack, A., & Keller, J., (2013). Self-regulation and strategic motivational orientations in economic contexts (Editorial). Journal of Economic Psychology, 38, 1-3. PDF (Journal Homepage)

 

Selected Journal Articles

2018

Florack, A., Haasova, S., Hirschauer, S., & Serfas, B. (in press). Playing with food: The effects of food pre-exposure on consumption in young children. Physiology and Behavior.

 

2017

Diamantopoulos, A., Florack, A., Halkias, G., & Palcu, J. (2017). Implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model. Journal of International Business Studies, 48, 1023-1026. PDF (Journal Homgepage)

Hubert, M., Florack, A., Gattringer, R., Eberhardt, T., Enkel, E., & Kenning, P. (2017). Flagship products as important drivers of perceived brand innovativeness. Journal of Business Research, 71, 154-163. PDF (Journal Homepage) PDF (Draft) 

Palcu, J., Sudkamp, J., & Florack, A. (2017). Judgments at gaze value: gaze cuing in banner advertisements, its effect on attention allocation and product judgments. Frontiers in Psychology. PDF (Journal Homgepage)

Serfas, B., Florack, A., Büttner, O., & Vögeding, T. (2017). What does it take for sour grapes to remain sour? Persistent effects of behavioral inhibition in go/no-go tasks on the evaluation of appetitive stimuli. Motivation Science, 3, 1-18. PDF (Journal Homepage) PDF (Final Draft)

Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (in press). Brothers in blood, yet strangers to global brands purchase: A four-country study of the role of consumer personality. Journal of Business Research, 80, 228-235. PDF (Journal Homepage)

 

2016

Haasova, S., Elekes, B., Missbach, B., & Florack, A. (2016). Effects of imagined consumption and simulated eating movements on food intake: Thoughts about food are not always of advantage. Frontiers in Psychology, 7, 1691. PDF (Journal Homepage)

Kleber, J., Florack, A., & Chladek, A. (2016). How to present donations: The moderating role of numeracy in cause-related marketing. Journal of Consumer Marketing, 33, 153-161. PDF (Journal Homepage)

Serfas, B., Büttner, O., & Florack, A. (2016). Using implementation intentions in shopping situations: How arousal can help shield consumers agaings temptations. Applied Cognitive Psychology, 30, 672-680. PDF (Journal Homepage)

 

2015

Büttner, O., Florack, A., & Göritz, A. (2015). How shopping orientation influences the effectiveness of monetary and nonmonetary promotions. European Journal of Marketing. PDF (Journal Homepage)

Friese, M., Engeler, M., & Florack, A. (2015). Self-perceived successful weight regulators are less affected by self-regulatory depletion in the domain of eating behavior. Eating Behavior, 16, 5-8. PDF (Journal Homepage)

Leder, S., Florack, A., & Keller J. (2015). Self-regulation and protective health behavior: How regulatory focus and anticipated regret are related to vaccination decisions. Psychology and Health, 30, 165-188. PDF (Journal Homepage)

Missbach, B., Florack, A., & König, J. (2015). Mental imagery and food consumption. Frontiers in Psychiatry. PDF (Journal Homepage)

 

2014

Büttner, O., Florack, A., & Göritz, A. (2014). Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication. European Journal of Marketing, 48, 1026-1045. PDF (Final Draft)

Büttner, O., Florack, A., Leder, H., Paul, M., Serfas, B., & Schulz, A.-M. (2014). Hard to ignore: impulsive buyers show an attentional bias in shopping situations. Social Psychological and Personality Science, 5, 343-351. PDF (Journal Homepage)

Büttner, O., Florack, A., & Serfas, B. (2014). A dual-step and dual-process model of advertising effects: Implications for reducing the negative impact of advertising on children’s consumption behaviour. Journal of Consumer Policy, 37, 161-182. PDF (Journal Homepage)

Büttner, O. B., Wieber, F., Schulz, A. M., Bayer, U. C., Florack, A., & Gollwitzer, P. M. (2014). Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention. Personality and Social Psychology Bulletin, 40, 1248-1259. PDF (Journal Homepage)

Florack, A., Kleber, J, Busch, R., & Stöhr, D. (2014). Detaching the ties of ownership: The effects of hand washing on the exchange of endowed products. Journal of Consumer Psychology, 24, 284-289. PDF (Final Draft)

Florack, A., Rohmann, A., Palcu, J. & Mazziotta, A. (2014). How initial cross-group friendships prepare for intercultural communication: The importance of anxiety reduction and self-confidence in communication. International Journal of Intercultural Relations, 43, 278-288. PDF (Journal Homepage)

Genschow, O., & Florack, A. (2014). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance, 40, 1248-1259. Abstract

Genschow, O., Florack, A., & Wänke, M. (2014). Recognition and approach responses toward threatening objects. Social Psychology, 45, 86-92. PDF (Journal Homepage)

Missbach, B., Florack A., Weissmann, L., & König J. (2014). Mental imagery interventions reduce subsequent food intake only when self-regulatory resources are available. Frontiers in Psychology, 5, 1391. Online Version

Rohmann, A., Florack, A., Samochowiec, J., & Simonett, N. (2014). I'm not sure how she will react": Predictability moderates the influence of positive contact experiences on intentions to interact with a host community member. International Journal of Intercultural Relations, 24, 284-289. PDF (Journal Homepage)

Serfas, B. G., Büttner, O. B., & Florack, A. (2014). Eyes wide shopped: Shopping situations trigger arousal in impulsive buyers. PLOS ONE. PDF (Journal Homepage)

 

2013

Büttner, O., Florack, A. & Göritz, A. (2013). Shopping orientation and mindsets: How motivation influences consumer information processing during shopping. Psychology and Marketing, 30, 779-793. PDF (Journal Homepage)

Florack, A.,  Keller,  J., & Palcu, J. (2013). Regulatory focus in economic contexts. Journal of Economic Psychology, 38, 127-137. PDF (Journal Homepage)

Florack, A., Palcu, J., & Friese, M. (2013). The moderating role of regulatory focus on the social modeling of food intake. Appetite, 69, 114-122. PDF (Final Draft)

Genschow, O., Florack, A., Chib, V., Shimojo, S., Scarabis, M., & Wänke, M. (2013). Reaching for the (Product) Stars: Measuring recognition and approach speed to get insights into consumer choice. Basic and Applied Social Psychology, 35, 298-315. PDF (Journal Homepage) PDF (Final Draft)

Genschow, O., Florack, A., & Wänke, M. (2013). The power of the movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 14, 763-773.PDF (Print Version)

Hubert, M., Hubert, M., Florack, A., Linzmajer, M., & Kenning, P. (2013). Neural correlates of impulsive buying tendencies during the perception of product packages. Psychology and Marketing, 30, 861-873. PDF (Journal Homepage)

Kleber, J., Dickert, S., Peters, E., & Florack, A. (2013). Same numbers, different meanings: How numeracy influences the importance of numbers for pro-social behavior. Journal of Experimental Social Psychology, 49, 699-705. PDF (Print Version)

Leder, S., Florack, A., & Keller, J. (2013). Thoughts about possible failure: regulatory focus and the anticipation of regret. Social Cognition, 31, 349-373. PDF (Final Draft)

Ramelli, M., Florack, A., Kosic, A., & Rohmann, A. (2013). Being prepared for acculturation: on the importance of the first month after immigrants enter a new culture. International Journal of Psychology, 48, 363-373. PDF (Final Draft)

 

Before 2013

Florack, A., Bless, H., & Piontkowski, U. (2003). When do people accept cultural diversity. Affect as determinant. International Journal of Intercultural Relations, 27, 627-640. PDF (Print Version) 

Florack, A., Friese, M., & Scarabis, M. (2010). Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of Consumer Psychology, 20, 193-204. PDF (Print Version) PDF (Final Draft)

Florack, A., & Hartmann, J. (2007). Regulatory focus and investment decisions in small groups. Journal of Experimental Social Psychology, 43, 626-632. PDF (Print Version) PDF (Final Draft)

Florack, A., Ineichen, S., & Bieri, R (2009). The impact of regulatory focus on two-sided advertising. Social Cognition, 27, 37-56. PDF (Print Version) PDF (Final Draft)

Florack, A., Scarabis, M., & Bless, H. (2001). When do associations matter?: The use of implicit associations towards ethnic groups in person judgments. Journal of Experimental Social Psychology, 37, 518-524. PDF (Print Version)

Florack, A., & Scarabis, M. (2006). How advertising claims affect brand preferences and category-brand associations: The role of regulatory fit. Psychology & Marketing, 23, 741-755. PDF (Print Version) PDF (Final Draft)

Matser, C. I., van Oudenhoven, J. P., Askevis-Leherpeux, F., Florack A., Hannover, B., & Rossier, J. (2010). Asymmetrical international attitudes. Applied Psychology: An International Review, 59, 143-158. PDF (Print Version) PDF (Final Draft)

Piontkowski, U., Florack, A., Hölker, P., & Obdrzalek, P. (2000). Predicting acculturation attitudes of dominant and non-dominant groups. International Journal of Intercultural Relations, 24, 1-26. PDF (Print Version)

Piontkowski, U., Rohmann, A., & Florack, A. (2002). Concordance of acculturation attitudes and perceived threat. Group Processes and Intergroup Relations, 5, 221-232. PDF (Print Version)

Rohmann, A., Florack, A., & Piontkowski, U. (2006). The role of discordant acculturation attitudes in perceived threat: An analysis of host and immigrant attitudes in Germany. International Journal of Intercultural Relations, 30, 683-702. PDF (Print Version)

Samochowiec, J., & Florack, A. (2010). Intercultural contact under uncertainty: The impact of predictability and anxiety on the willingness to interact with a member from an unknown cultural group. International Journal of Intercultural Relations, 34, 507-515. PDF (Print Version) PDF (Final Draft)

Scarabis, M., Florack, A., & Gosejohann, S. (2006). When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers’ choice. Psychology & Marketing, 23, 1005-1036. PDF (Print Version)

 

Complete List of Publications

Journal Articles (Peer Review - English)

Blanz, M., Piontkowski, U., Rohmann, A, Schmermund, A., & Florack, A. (2005). Social categorization on the basis of multiple group-memberships. The case of male superiors and female subordinates. International Review of Social Psychology, 18, 25-54. PDF (Print Version) PDF (Final Draft)

Büttner, O., Florack, A., & Göritz, A. (in press). How shopping orientation influences the effectiveness of monetary and nonmonetary promotions. European Journal of Marketing.

Büttner, O., Florack, A., & Göritz, A. (2014). Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication. European Journal of Marketing, 48, 1026-1045. PDF (Final Draft)

Büttner, O., Florack, A. & Göritz, A. (2013). Shopping orientation and mindsets: How motivation influences consumer information processing during shopping. Psychology and Marketing, 30, 779-793. PDF (Journal Homepage)

Büttner, O., Florack, A., Leder, H., Paul, M., Serfas, B., & Schulz, A.-M. (2014). Hard to ignore: impulsive buyers show an attentional bias in shopping situations. Social Psychological and Personality Science, 5, 343-351.

Büttner, O., Florack, A., & Serfas, B. (in press). A dual-step and dual-process model of advertising effects: Implications for reducing the negative impact of advertising on children’s consumption behaviour. Journal of Consumer Policy.

Büttner, O. B., Wieber, F., Schulz, A. M., Bayer, U. C., Florack, A., & Gollwitzer, P. M. (in press). Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention. Personality and Social Psychology Bulletin. (Online First - Journal Homepage).

Florack, A., Bless, H., & Piontkowski, U. (2003). When do people accept cultural diversity. Affect as determinant. International Journal of Intercultural Relations, 27, 627-640. PDF (Print Version)

Florack, A., Friese, M., & Scarabis, M. (2010). Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of Consumer Psychology, 20, 193-204. PDF (Print Version) PDF (Final Draft)

Florack, A., & Hartmann, J. (2007). Regulatory focus and investment decisions in small groups. Journal of Experimental Social Psychology, 43, 626-632. PDF (Print Version) PDF (Final Draft)

Florack, A., Ineichen, S., & Bieri, R (2009). The impact of regulatory focus on two-sided advertising. Social Cognition, 27, 37-56. PDF (Print Version) PDF (Final Draft)

Florack, A.,  Keller,  J., & Palcu, J. (2013). Regulatory focus in economic contexts. Journal of Economic Psychology, 38, 127-137. PDF(Journal Homepage)

Florack, A., Kleber, J, Busch, R., & Stöhr, D. (2014). Detaching the ties of ownership: The effects of hand washing on the exchange of endowed products. Journal of Consumer Psychology, 24, 284-289. PDF (Final Draft)

Florack, A., Palcu, J., & Friese, M. (2013). The moderating role of regulatory focus on the social modeling of food intake. Appetite, 69, 114-122. PDF (Final Draft)

Florack, A., & Piontkowski, U. (2000). Acculturation attitudes of the Dutch and the Germans towards the European Union: The importance of national and European identification. Journal of Multilingual and Multicultural Development, 21, 1-13. PDF (Print Version)

Florack, A., & Piontkowski, U. (1997). Identification and perceived vitality: The Dutch and the Germans in the European Union. Journal of Multilingual and Multicultural Development, 18, 349-363. PDF (Print Version)

Florack, A., Piontkowski, U., Knocks, I., Rottmann, J., & Thiemann, P. (2002). When perceived communicator bias leads to enduring attitude change: The case of attitudes towards the "green card" in Germany. Current Research in Social Psychology, 8, 39-50. PDF (Print Version)

Florack, A., Piontkowski, U., Rohmann, A., Balser, T., & Perzig, S. (2003). Perceived intergroup threat and attitudes of host community members towards immigrant acculturation. Journal of Social Psychology, 143, 633-648. PDF (Print Version)

Florack, A., Rohmann, A., Palcu, J. & Mazziotta, A. (2014). How initial cross-group friendships prepare for intercultural communication: The importance of anxiety reduction and self-confidence in communication. International Journal of Intercultural Relations, 43, 278-288. PDF (Journal Homepage)

Florack, A., & Scarabis, M. (2006). How advertising claims affect brand preferences and category-brand associations: The role of regulatory fit. Psychology and Marketing, 23, 741-755. PDF (Print Version) PDF (Final Draft)

Florack, A., & Scarabis, M. (2006). The impact of regulatory focus on brand choice and category-brand associations. Advances in Consumer Research, 33, 320-3

Florack, A., Scarabis, M., & Bless, H. (2001). When do associations matter?: The use of implicit associations towards ethnic groups in person judgments. Journal of Experimental Social Psychology, 37, 518-524. PDF (Print Version)

Florack, A., Scarabis, M., & Gosejohann, S. (2005). The Effects of self-image threat on the judgment of out-group targets. Swiss Journal of Psychology, 64, 87-101. PDF (Print Version) PDF (Final Draft)

Friese, M., Engeler, M., & Florack, A. (2015). Self-perceived successful weight regulators are less affected by self-regulatory depletion in the domain of eating behavior. Eating Behavior, 16, 5-8. PDF (Journal Homepage)

Ineichen, S., Florack, A., & Primosch, E. (2007). Effects of product scandals on parent brands: Protective mechanisms. Advances in Consumer Research,34, 353-354.

Genschow, O., & Florack, A. (in press). Attention on the source of influence reverses the impact of cross-contextual imitation. Journal of Experimental Psychology: Human Perception and Performance.

Genschow, O., Florack, A., Chib, V., Shimojo, S., Scarabis, M., & Wänke, M. (2013). Reaching for the (Product) Stars: Measuring recognition and approach speed to get insights into consumer choice. Basic and Applied Social Psychology, 35, 298-315. PDF(Journal Homepage) PDF (Final Draft)

Genschow, O., Florack, A., & Wänke, M. (2013). The power of the movement: Evidence for context-independent movement imitation. Journal of Experimental Psychology: General, 14, 763-773.
 PDF (Print Version)

Genschow, O., Florack, A., & Wänke, M. (in press). Recognition and approach responses toward threatening objects. Social Psychology. PDF (Journal Homgepage)

Hubert, M., Hubert, M., Florack, A., Linzmajer, M., & Kenning, P. (2013). Neural correlates of impulsive buying tendencies during the perception of product packages. Psychology and Marketing, 30, 861-873. (PDF Journal Homepage)

Kleber, J., Dickert, S., Peters, E., & Florack, A. (2013). Same numbers, different meanings: How numeracy influences the importance of numbers for pro-social behavior. Journal of Experimental Social Psychology, 49, 699-705. PDF (Print Version)

Leder, S., Florack, A., & Keller J. (in press). Self-regulation and protective health behavior: How regulatory focus and anticipated regret are related to vaccination decisions. Psychology and Health.

Leder, S., Florack, A., & Keller, J. (2013). Thoughts about possible failure: regulatory focus and the anticipation of regret. Social Cognition, 31, 349-373. PDF (Print Version)

Matser, C. I., van Oudenhoven, J. P., Askevis-Leherpeux, F., Florack A., Hannover, B., & Rossier, J. (in press). Asymmetrical international attitudes. Applied Psychology: An International Review. PDF (Print Version) PDF (Final Draft)

Missbach, B., Florack A., Weissmann, L., & König J. (2014). Mental imagery interventions reduce subsequent food intake only when self-regulatory resources are available. Frontiers in Psychology, 5, 1391. Online Version

Piontkowski, U., Florack, A., Hölker, P., & Obdrzalek, P. (2000). Predicting acculturation attitudes of dominant and non-dominant groups. International Journal of Intercultural Relations, 24, 1-26. PDF (Print Version)

Piontkowski, U., Rohmann, A., & Florack, A. (2002). Concordance of acculturation attitudes and perceived threat. Group Processes and Intergroup Relations, 5, 221-232. PDF (Print Version)

Ramelli, M., Florack, A., Kosic, A., & Rohmann, A. (2013). Being prepared for acculturation: on the importance of the first month after immigrants enter a new culture. International Journal of Psychology, 48, 363-373. PDF (Final Draft)

Rohmann, A., Florack, A., & Piontkowski, U. (2006). The role of discrepant acculturation attitudes in perceived threat: An analysis of host and immigrant attitudes in Germany . International Journal of Intercultural Relations, 30, 683-702. PDF (Print Version)

Rohmann, A., Florack, A., Samochowiec, J., & Simonett, N. (2014). I'm not sure how she will react": Predictability moderates the influence of positive contact experiences on intentions to interact with a host community member. International Journal of Intercultural Relations. (Journal Homepage)

Samochowiec, J., & Florack, A. (2010). Intercultural contact under uncertainty: The impact of predictability and anxiety on the willingness to interact with a member from an unknown cultural group. International Journal of Intercultural Relations, 34, 507-515. PDF (Print Version) PDF (Final Draft)

Scarabis, M., & Florack, A. (in press). How the motivation to judge fairly influences memory for in- and out-group behavior. Swiss Journal of Psychology. PDF (Final Draft)

Scarabis, M., Florack, A., & Gosejohann, S. (2006). When consumers follow their feelings: The impact of affective or cognitive focus on the basis of consumers’ choice. Psychology & Marketing, 23, 1015-1034. PDF (Print Version)

Serfas, B. G., Büttner, O. B., & Florack, A. (in press). Eyes wide shopped: Shopping situations trigger arousal in impulsive buyers. PLOS ONE.

Journal Articles (Peer Review - German)

Bieri, R., Florack, A., & Scarabis, M. (2006). Der Zuschnitt von Werbung auf die Zielgruppe älterer Menschen. Zeitschrift für Medienpsychologie, 18, 19-30. PDF (Print Version)

Florack, A., & Ineichen, S. (2008). Unbeeinflusste Beeinflussung von Markenpräferenzen: Die Wiederauferstehung eines Mythos. Wirtschaftspsychologie, 10, 53-60. PDF (Print Version) PDF (Final Draft)

Florack, A., & Messner, C. (2006). Führungsstrategien und Personalentwicklung in der Hochschule. Zeitschrift für Hochschulentwicklung, 1, 6-20. PDF (Print Version)

Florack, A., & Quadflieg, C. (2002). Akkulturation und Selbstwert von Eritreern in Deutschland. Zeitschrift für Sozialpsychologie, 33, 157-167. PDF (Print Version)

Florack, A., & Scarabis, M. (2003). Gewinne suchen und Verluste meiden: Die Bedeutung des regulatorischen Fokus bei Investitionsentscheidungen. Wirtschaftspsychologie, 5, 39-47. PDF (Print Version)

Florack, A., Scarabis, M., & Bless, H. (2001). Der Einfluß wahrgenommener Bedrohung auf die Nutzung automatischer Assoziationen bei der Personenbeurteilung. Zeitschrift für Sozialpsychologie, 32, 249-259. PDF (Print Version)

Florack, A., Scarabis, M., & Gosejohann, S. (2004). “Typisch Beamter?” – Der Einfluss von extrapersonalen und personalen Assoziationen auf die Beurteilung einer Person. Zeitschrift für Sozialpsychologie, 35, 217-230. PDF (Print Version)

Florack, A., Scarabis, M., Ineichen, S., & Primosch, E. (2005). Dachmarken als Integration vielfältiger Markenpersönlichkeiten. Werbeforschung und Praxis, 1/2, 8-13. PDF (Print Version)

Florack, A., & Zoabi, H. (2003). Risikoverhalten bei Aktiengeschäften: Wenn Anleger nachdenklich werden. Zeitschrift für Sozialpsychologie, 34, 65-78. PDF (Print Version)

Scarabis, M., & Florack, A. (2007). Strategische Werbekreativität und systematisches Kreativitätsmanagement. Werbeforschung & Praxis, 2-8. PDF (Print Version)

Book Chapters / Books (English)

Blanz, M., Piontkowski, U., Florack, A., & Rohmann, A. (2003). When people belong to more than one group: A fit-based approach to multiple categorization. In J. Z. Arlsdales (Ed.), Trends in social psychology (pp. 37-70). Huntington, NY: Nova Science. (Reprint)

Blanz, M., Piontkowski, U., Florack, A., & Rohmann, A. (2001). When people belong to more than one group: A fit-based approach to multiple categorization. In F. Columbus (Ed.), Advances in psychology research (Vol. 4, pp. 279-314). Huntington, NY: Nova Science.

Florack, A., Scarabis, M., & Gosejohann, S. (2005). Regulatory focus and consumer information processing. In Kardes, F. R., Herr, P. M. & Nantel, J. (Eds.), Applying social cognition to consumer-focused strategy (pp. 235-263). Mahwah, NJ: Erlbaum. PDF (Print Version) PDF (Final Draft)

Piontkowski, U., Blanz, M., Rohmann, A., Schmermund, A., & Florack, A. (2001). The impact of multiple fit on implicit associations between categories: The implicit-association test as a research instrument in the study of social categorization. In F. Columbus (Ed.), Advances in psychology research (Vol. 6, pp. 103-128). Huntington, NY: Nova Science.

Book Chapters / Books (German)

Blanz, M., Florack, A., & Piontkowski, U. (Hrsg.) (2014). Kommunikation: Eine interdisziplinäre Einführung. Kohlhammer: Stuttgart.

Büttner, O. B., & Florack, A. (2009). Beobachtung. In M. Eisend, C. Baumgarth, H. Evanschitzky (Hrsg.), Empirische Mastertechniken der Marketing- und Managementforschung: Eine anwendungsorientierte Einführung (S. 167-201). Wiesbaden, Gabler. 

Büttner, O., Florack, A., & Scarabis, M. (2014). Werbekommunikation. In M. Blanz, A. Florack & Piontkowski, U. (Hrsg.), Psychologie der Kommunikation für Sozial- und Wirtschaftswissenschaftler (S. 194-203). Kohlhammer: Stuttgart.

Florack, A., Scarabis. M., & Primosch, E. (Hrsg.) (2007). Psychologie der Markenführung [Psychology of brand management]. München: Vahlen. More Information

Florack, A. Scarabis, M., & Primosch, E. (2007). Persönlichkeitsorientierte Markenführung. In Florack, A., Scarabis, M. & Primosch, E. (Hrsg.) Psychologie der Markenführung. München: Vahlen.

Könnecker, C., Florack, A., & Gemeinhardt, P. (Hrsg.). (2000). Kultur und Wissenschaft beim Übergang ins Dritte Reich. Marburg: Tectum.

Scarabis, M., & Florack, A. (2007). Neue Einsichten durch neue Methoden. In Florack, A., Scarabis, M. & Primosch, E. (Hrsg.) Psychologie der Markenführung. München: Vahlen.

Scarabis, M., & Florack, A. (2007). Kommunikation in der Markenführung. In Florack, A., Scarabis, M. & Primosch, E. (Hrsg.) Psychologie der Markenführung. München: Vahlen.

Scarabis, M., & Florack, A. (2005). Werte und Vorurteile im interkulturellen und interreligiösen Dialog aus Sicht der Sozialpsychologie. In B. Schmidt-Behlau & A. Schwarze (Hrsg.), Im Dialog zum Miteinander: Ein Leitfaden zur Begegnung mit Muslimen in der Erwachsenenbildung (S. 62-64). Bonn: IIZ/DW.

Wänke, M., & Florack, A. (2007). Markenmanagement. In K. Moser (Hrsg.), Wirtschaftspsychologie. Berlin: Springer.

Publications for Practitioners (German)

Florack, A., & Scarabis, M. (2004). Warum ein Werbespot nicht nur gefallen sollte – Multimethodale Erfassung von Werbewirkungen. Wirtschaftspsychologie aktuell, 11, 39-42. PDF (Print Version)

Scarabis. M., & Florack, A. (2003). Was denkt der Konsument wirklich? Reaktionszeitbasierte Verfahren als Instrument der Markenanalyse. Planung & Analyse, 6, 30-35. PDF (Print Version)

Scarabis, M., & Florack, A. (2005). Marken werden menschlich. Planung & Analyse, 3, 64-68. PDF (Print Version)

Publications in Popular Media (German)

Florack, A., & Genschow, O. (2010). Gehirn und Geist / Spektrum der Wissenschaft, 4, 20-25. PDF (Print Version)

Florack, A., & Scarabis, M. (2003). Vorurteile und Diskriminierung. Gehirn und Geist / Spektrum der Wissenschaft, 5, 18-23. PDF (Print Version

Florack, A., & Scarabis, M. (2002). Psychologie der Werbung. Gehirn und Geist / Spektrum der Wissenschaft, 1, 26-35. PDF (Print Version)

Scarabis, M., & Florack, A. (2006). Wie manipulierbar ist die Urteilskraft. Ganzseitiger Artikel in Neue Züricher Zeitung, 28. Juli. PDF (Print Version) Online Version

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